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    Optimizing the speed of the website


    We could occasionally be dissatisfied with the pace at which our WordPress-based website loads, which may be due to poor server-side optimization or a heavy load of items on your pages. In such circumstances, there are a few helpful “tweaks” you may apply to shorten the time it takes for the website to load.

    Gzip compression configuration

    Gzip file compression will be used first. This kind of optimization will decrease the time it takes for the website to load in the client’s browser by compressing the amount of material that is supplied to them.

    It’s crucial to keep in mind that not every element that website employs needs to be covered by the Gzip Compression layer. For instance, the photos and pdf files have already been compressed, so that don’t need to do it again. However, that layer should be behind the HTML, CSS, Javascript, and other static components of the website.

    We must add the following line to the website’s .htaccess file in order to enable the compression layer:

    < ifModulemod_deflate.c>

    AddOutputFilterByType DEFLATE text/html text/plain text/xml application/xml application/xhtml+xml text/css text/javascript application/javascript application/x-javascript

    < /ifModule>

    We will definitely see the change in loading speed after these lines are inserted and users reload the page, which will be more than adequate.

    ETag configuration

    The ETags mechanism will then be configured in the next step. Client browsers can use this method to check whether the component they have cached matches the component on the original server. This check will be stopped and the loading speed accelerated if they are deactivated.

    Users must include the following lines in the website’s.htaccess file in order to disable them:

    Header unset ETag

    FileETag None

    The last step is to configure the website’s.htaccess file so that the browser cache is once more added.

    Client browser cache configuration

    Users may use browser caching to tell client browsers exactly how long to store material from the website in their caches and to automatically refresh them when the cache expires.

    Each time a visitor accesses a page on our website after making a request to view it, their browser will attempt to download both the static components of the website and the output of the php execution. Users may activate the Expires and Cache-Control headers by adding the lines supplied below. This will allow the files that our visitors are downloading each time to stay on their computers rather than having to be downloaded again each time they visit a page on the website.

    The HTTP headers (including HTML, CSS, and Javascript components) expiration time is managed by the Mod_expires function as follows:

    # BEGIN Expire headers 
    < ifModulemod_expires.c>
    ExpiresActive On 
    ExpiresDefault "access plus 5 seconds" 
    ExpiresByType image/x-icon "access plus 2592000 seconds" 
    ExpiresByType image/jpeg "access plus 2592000 seconds" 
    ExpiresByType image/png "access plus 2592000 seconds" 
    ExpiresByType image/gif "access plus 2592000 seconds" 
    ExpiresByType application/x-shockwave-flash "access plus 2592000 seconds" 
    ExpiresByType text/css "access plus 604800 seconds" 
    ExpiresByType text/javascript "access plus 216000 seconds" 
    ExpiresByType application/javascript "access plus 216000 seconds" 
    ExpiresByType application/x-javascript "access plus 216000 seconds" 
    ExpiresByType text/html "access plus 600 seconds" 
    ExpiresByType application/xhtml+xml "access plus 600 seconds"
    # END Expire headers  
    < /ifModule>

    Mod_headers is controlling the HTTP request and response headers.</p

    # BEGIN Cache-Control Headers 
    < ifModulemod_headers.c>
    < filesMatch "\.(ico|jpe?g|png|gif|swf)$">
            Header set Cache-Control "public" 
    < /filesMatch>
    < filesMatch "\.(css)$">
            Header set Cache-Control "public" 
    < /filesMatch>
    < filesMatch "\.(js)$">
            Header set Cache-Control "private" 
    < /filesMatch>
    < filesMatch "\.(x?html?|php)$">
            Header set Cache-Control "private, must-revalidate" 
    < /filesMatch>
    < /ifModule>
    # END Cache-Control Headers

    The website’s loading time might be reduced by up to 80% with these modifications to the.htaccess file, especially if it employs a lot of static components.


    Q1- Why speed optimization of website is important?

    An outstanding user experience is ensured by high speed.

    It’s natural for people to value speed and professionalism more when evaluating websites. On the other hand, users find a sluggish website to be quite frustrating. Most people leave the site right away and prefer to utilize other, quicker websites to fulfil their needs.

    Q2- What is website speed optimization in SEO?

    Optimizing the speed of a website.

    The SEO (search engine optimization) and bounce rate of the website are significantly impacted by its speed. The number of zero-second single-page sessions divided by the total number of page sessions on the website is how bounce rates are computed.

    Q3- What is the best speed for website?

    The Google suggested page load time is under two seconds if user need an immediate response: “Two seconds is the bar for ecommerce website approval. At Google, we strive for less than 0.5 seconds.

    Q4- Why is page speed important?

    The success of the website is greatly influenced by page speed since it has an effect on the website’s conversion rate, client satisfaction, and search engine rankings. If the page loads slowly and clumsily, you might need a new website.

    Q5- Why is Web performance important?

    Accessibility and other website metrics that support an organization’s or business’s objectives depend on online performance. Strong correlations exist between customer experience and website performance, as well as between these two factors and most websites’ overall efficacy. Users should be concerned about site performance for this reason.

    Q6- What determines the speed of a website?

    The HTML code, CSS used to style page components, different JavaScript files, photos, videos, and other multimedia, among many other things, all have an impact on how quickly a website loads. The size of an element (measured in kilobytes) or the speed of the web server it is housed on can both have an impact on how quickly a page loads.

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