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    Search Engine Optimization

    Search Engine Optimization (SEO) is defined as a technique in which we can enhance the traffic of the websites. This process helps us to provide a higher rank in the search engine pages. If the rank of your website becomes high, then it will keep in the eye of the users. It means that more people will see your website data. Due to this, the traffic on your website will increase. The main task of the search engine optimization is to enhance the rank and traffic of the website.

    Due to the rapid growth in the field of technology, the competition was also increased. We have thousands of options available while searching any particular keyword into the search engines. So, we have to choose the best among all of these. This best selection offers by the search engine optimization. We can consider it as quality control for each website. There are many websites, blogs and infographics use SEO for enhancing its reach to many targeted users. In this process, the content becomes optimized, set up technically to appear your website at the top of the search engine.

    Search Engine Optimization follows a long term strategy that offers a better Return On Investment (ROI). It is a part of inbound marketing which can be categorized into the following parts:

    On-page SEO

    It is defined as the SEO type that mainly defines all the methods helpful for enhancing the traffic and ranking of the website. It is all about the content used in the website. Note that the HTML source code of the page is also considered in this SEO type. To provide the ranking to a particular webpage, it determines various factors such as keyword density, page speed, title tags, URL structure, internal links, alt text, responsiveness etc.

    This type of SEO helps to provide a valuable website in different search engines like Google, Yahoo etc. It should be noted that it accepts various kind of data formats such as images, videos etc. Furthermore, it also optimizes the followings elements:

    Headings

    The heading is considered as a significant part of the website. For providing the particular ranking to the website, the search engine gives preference to the headings because it defines the whole body of the page. So, if you want to achieve top rankings for your website, you need to divide your website data into impressive headings. Also, you can add some related keywords into it. By using headings, we can enhance the readability of our webpage. It should be noted that your headings must be impressive, which highlights the core idea about the overall content.

    Meta Tags

    The meta tags are defined as an element of HTML tags that are used to summarize your website content. It includes a 160 character snippet that means your meta description must come under this range. In the meta description, the information about your webpage is included. The meta tags are responsible for generating the meta description. This meta description is visible just below the URL and title of the webpage. We can consider it as an advantage because it explains why you need to read this website data.

    Because it is a meta description, it provides data about the data. It means who had created this data and when it was created etc. It is also responsible for generating the indexing and ranking of the website.

    URL structure

    The URL structure of the webpage must be impressive because the customer first looks at your website URL. It must be readable by removing the extra words, unnecessary punctuation, adding relevant keywords, matching URL with title etc. All of these tasks help to achieve a better ranking in the search engines.

    To optimize the URL of the website, we need to follow some specific rules such as the character length must be less than 255, hyphens (-) must be used to separate the URL etc.

    Title tag

    In the title tag, the title of the page is being represented. The title is visible only in the search results. It is an HTML element that should include the range of 55-60 characters. To optimize the title tag, try to begin your title with the keyword.

    Alt tag

    You know that the search engine can’t read the multimedia, so it is dependent on this tag to know the format of the particular media. This tag allows a user to get information about the specific media.

    Internal Links

    In the internal linking, the page of the website is being linked to another webpage. It helps to divert the traffic of a particular website to another website. Make sure that the links must be relevant to your content. For achieving the best results, you need to add at least two to three links in your webpage.

    Content

    The content is considered as an essential part of SEO because it directly relates to the ranking and traffic of your website. You need to produce high-quality content for your website because the customer mainly focused on the content of the website.

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    To optimize the content, you need to divide the content into separate modules, using the headlines for a particular keyword, spellings must be correct etc. All these tasks are necessary to produce quality content. Also, ensure that your data must not be copied from any source.

    Page Speed

    The page speed represents the load time of the webpage. If we talk about the Google search engine, it considered the page speed as the ranking factor because if your website loaded faster, then its rank can be improved. Suppose your website has quality content, but its load is high, then many of the users do not wait for opening the page, and they finally leave your website. So, we can’t forget the load time or page speed while designing any website.

    Mobile-friendliness

    It generally means that your website is compatible with mobile devices. Due to the portability of mobile phones, many of the persons prefer it for using the internet. Because of this reason, our website must be compatible with mobile phones. The images and videos used in the website must be clearly visible.

    This factor is also responsible for affecting the rank and traffic of the website. If an individual can’t access your website in smartphones, then you the traffic of your website becomes down. Due to this, the rank of the website will also down. If we talk about the Google search engine, it provides a rank to the website based on mobile compatibility. Low compatibility means a lower rank.

    So, these are all about the on-page SEO. Now, it is time to move forward to the off-page SEO.

    Off-page SEO

    It is defined as the type of SEO in which the link, whether it is internal or external, is added to the specific website. It may help to achieve a standard rank in the search results because it enhances the link popularity. We can consider it as a time-consuming task where the main efforts are taken offline. It means that the actions will make on the external factors of the website.

    The off-page SEO includes the process of link building, social media marketing, brand mention etc. It should be noted that this type of SEO mainly deals with promotional strategies. The main task of this process is to expand your reach to many targeted users by using various marketing approaches. We can advertise our business product on different social media platforms such as Facebook, Twitter etc.

    It should be noted that Google has recently introduced a new concept named as [E-A-T] which stands for Expertise, Authority andTrustworthiness. This concept is mainly used to enhance the ranking of the website. Also, it represents a direct connection to off-page SEO. We can consider it as a framework that Google uses for evaluating the websites.

    Technical SEO

    The main task of this SEO is relevant with the backend of the website. In this type, the website is being optimized by using various forms such as image compression, CSS file optimization etc.

    The term ‘technical’ defines that it mainly deals with the infrastructure of the website. It means that your website should meet the technical requirement of the search engine. The indexing, crawling and rendering is also considered in this type. Note that it is neither relevant to your website content nor with the website advertising.

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