The meta tags are defined as an element of HTML tags that are used to summarize your website content. It includes a 160 character snippet that means your meta description must come under this range. In the meta description, the information about your webpage is included. The meta tags are responsible for generating the meta description. This meta description is visible just below the URL and title of the webpage. We can consider it as an advantage because it explains why you need to read this website data.
Because it is a meta description, it provides data about the data. It means who had created this data and when it was created etc. It is also responsible for generating the indexing and ranking of the website.
The URL structure of the webpage must be impressive because the customer first looks at your website URL. It must be readable by removing the extra words, unnecessary punctuation, adding relevant keywords, matching URL with title etc. All of these tasks help to achieve a better ranking in the search engines.
To optimize the URL of the website, we need to follow some specific rules such as the character length must be less than 255, hyphens (-) must be used to separate the URL etc.
In the title tag, the title of the page is being represented. The title is visible only in the search results. It is an HTML element that should include the range of 55-60 characters. To optimize the title tag, try to begin your title with the keyword.
You know that the search engine can’t read the multimedia, so it is dependent on this tag to know the format of the particular media. This tag allows a user to get information about the specific media.
In the internal linking, the page of the website is being linked to another webpage. It helps to divert the traffic of a particular website to another website. Make sure that the links must be relevant to your content. For achieving the best results, you need to add at least two to three links in your webpage.
The content is considered as an essential part of SEO because it directly relates to the ranking and traffic of your website. You need to produce high-quality content for your website because the customer mainly focused on the content of the website.
To optimize the content, you need to divide the content into separate modules, using the headlines for a particular keyword, spellings must be correct etc. All these tasks are necessary to produce quality content. Also, ensure that your data must not be copied from any source.
The page speed represents the load time of the webpage. If we talk about the Google search engine, it considered the page speed as the ranking factor because if your website loaded faster, then its rank can be improved. Suppose your website has quality content, but its load is high, then many of the users do not wait for opening the page, and they finally leave your website. So, we can’t forget the load time or page speed while designing any website.
It generally means that your website is compatible with mobile devices. Due to the portability of mobile phones, many of the persons prefer it for using the internet. Because of this reason, our website must be compatible with mobile phones. The images and videos used in the website must be clearly visible.
This factor is also responsible for affecting the rank and traffic of the website. If an individual can’t access your website in smartphones, then you the traffic of your website becomes down. Due to this, the rank of the website will also down. If we talk about the Google search engine, it provides a rank to the website based on mobile compatibility. Low compatibility means a lower rank.
So, these are all about the on-page SEO. Now, it is time to move forward to the off-page SEO.
It is defined as the type of SEO in which the link, whether it is internal or external, is added to the specific website. It may help to achieve a standard rank in the search results because it enhances the link popularity. We can consider it as a time-consuming task where the main efforts are taken offline. It means that the actions will make on the external factors of the website.
The off-page SEO includes the process of link building, social media marketing, brand mention etc. It should be noted that this type of SEO mainly deals with promotional strategies. The main task of this process is to expand your reach to many targeted users by using various marketing approaches. We can advertise our business product on different social media platforms such as Facebook, Twitter etc.
It should be noted that Google has recently introduced a new concept named as [E-A-T] which stands for Expertise, Authority and Trustworthiness. This concept is mainly used to enhance the ranking of the website. Also, it represents a direct connection to off-page SEO.